SOCIAL MEDIA MANAGEMENT
We Build Followers
Send Your Brand Message to Over 3 Billion People
Social Media Marketing is the best way to talk to your market. Prozco® has helped numerous businesses establish a highly effective social media management strategy. Success in social media is basically measured by audience engagement. To accomplish high engagement, we advise that businesses maintain constant interaction with their pursuing across all major platforms. Publishing engaging content can be an important part of social media strategy. All released content and creative should motivate supporters to visit your website to find out more about your brand message. Once followers understand your brand story, there is greater prospect of them to be your customer.
Social Media Management Services
- Brand Strategy
- Creative Content
- Photography and Videography
- Competitor Analysis
- Trend Discovery
- Caption Copywriting
- Hashtag Research
- Influencer Marketing
- Paid Ad Strategy and Management
- Community Management
- Scheduled Posting
Did you Know?
Social Media “Signals” are a significant metric in Google’s SEO Ranking Algorithm. These signals consist of metrics such as likes, shares, comments, and links.
Social Media Certifications
Our Social Media Management Process
Hands-on Account Manager
To fully satisfy your preferences, Prozco® will assign a dedicated Account Manager to your social media project. The account manager will be your primary point-of-contact during bi-weekly calls and daily correspondence. Any requests or edits with respect to the client will be delivered to the Account Manager, and they will handle communication with the graphic artists and social media team. Prozco® takes pride in being proactive with every project, so that you can expect to hear new suggestions from the Account Manager on a weekly basis.
Brand Strategy Workshop
Your brand identity ought to be stamped on whatever you do. Branding is among the most significant ingredients for the achievement of any business. It tells customers who you are and distinguishes you from your own competitors. We strategically pour your identity in to the social media creative in a manner that produces concepts that will resonate with your target audience and make you stick out among even the biggest crowd.
social media branding
Social Media Analysis
The next step is whenever we analyze the existing social media landscape for your business. This consists of, but is not limited by, competition analysis, trend discovery, hashtag research, reputation analysis, and web site traffic metrics. Prozco® also develops a comprehensive persona report for your targeted audience. This can help us determine who your ideal brand audience is definitely, and how exactly we can best engage with them through visual content material and copywriting. If your business has already been established on social media, we will analyze your history of posting to determine what strategies have worked well previously.
Creative Content Development
At Prozco® we have a team of graphic designers that are dedicated to creating unique visuals for social media publication. We likewise have a skilled team of videographers, photographers and editors to help with making your content become more active. Images speak one thousand words and a video speaks a million in the world of social media. Our creative process for social media involves enhancing your existing quite happy with graphic design and in addition creating 100% original designs of our very own. All of the creative we produce will convey your brand message, that ought to be in the centre of everything your business publishes on social. Our Social Media Management “standard” package includes 20 non-video creatives per month. (one post per working day) However, Prozco® can be pleased to accommodate your businesses unique needs. If you want video, animation, or even more posts each day, we also generate custom social media packages to fit your creative needs.
Prozco® also has an employee of content writers who are well-versed in crafting bold headlines and engaging captions. All caption writing and hashtag strategy are contained in our Social Media Management plans.
Social Media Management is most effective when our agency can collaborate together with your team on article marketing. We value your feedback and our mission is certainly to powerful content which is also consistent with your brand vision. Nobody knows your business much better than you do. This is why we offer our Social Media clients with a monthly posting calendar. This enables you to see our creative designs, our captions, and hashtags prior to the content is published. During the review phase, it is possible to suggest edits to help us refine the posts. Prozco® realizes that sometimes you will require content posted on Social Media that’s not capable to be scheduled. For this reason we leave certain gaps in the posting calendar in order that we’re able to post new content with a fast turnaround.
Advertising on Social Media
The biggest good thing about advertising on Social Media Platforms may be the advantage of dynamic targeting. For instance, let’s say your business sells leather handbags. Through targeting on Facebook and Instagram, ads could be shown and then women who like fashion, who are aged between 20 to 40 years old. This targeting strategy means that ads will just be sent to users who are likely to engage with your post and become a person. Targeting will help you find your “nice spot” by segmenting your audience by demographics, psychographics, and geographics. Technical segmenting can also be attained by targeting mobile/desktop devices, or iOS/Andriod devices. Ads may also influence if your posts become viral because of the “snowball” effect. The snowball effect is normally a phenomenon in the wonderful world of social media that maximizes content exposure. Basically, the idea follows the logic that whenever one user engages with a post, all their networks will dsicover this engagement on the feeds. Then a few of their friends will build relationships the post, therefore on… This is known as the snowball effect. Quite often, we’ve seen ads ignite engagement that leads to a post heading viral.
How Social Media Can Benefit Your Business
There are over 3 Billion people using social media worldwide. There is absolutely no better way to attain your target audience than Social Media Marketing. Each social media platform offers an unique segment of the complete market. For example, Facebook users have the best average age of any social platform. Whereas, platforms such as for example Instagram and Twitter have a much younger demographic.
At Prozco®, we focus on designing creative content that may engage your ideal brand audience. Branding reaches the heart of each project we take on. We’ve teams of graphic artists, video editors, and copywriters who focus on creating content that has a direct effect on social media. This content we produce has a higher probability of being shared, liked, pointed out, and followed on social media. Your brand message will be “stamped” on every little bit of creative that we publish for your campaigns. Our digital marketing team use your branded content to reach the maximum amount of individuals in your unique market. This method will maximize the brand exposure that your articles has on social media.
Through Audience Research on Social Media, companies are able to gather information regarding who their audience is, what they want for, and if they’re content with the offering. Our procedure with Audience Research usually begins with analyzing your present following and your potential following. If your business is not used to social media, we are able to also use our tools to observe hidden statistics on the next of your top competitors. Directly after we determine your audience Demographics, Psychographics and Geographics, we will research what topics are trending among that audience.
Audience Research helps businesses end up being informed and engaged on Social Media. We are able to gather the required data to assess what content material will most engage your target audience. Audience Research also plays an intrinsic role in determining the amount of people who will view your posts and what paid ad strategy will be most reliable for your brand.
The internet presents a fascinating dynamic to modern-day businesses. There are positives and negatives with social media – a double-edged sword scenario. The power is that customers can offer feedback in real-time, and share positive communication with their personal networks. The drawback is that sometimes the feedback can be negative. It is usually extremely very important to negative feedback on social media to become addressed quickly and thoughtfully.
One great feature which Prozco® can setup on your Social Media is automated chatbots. Chat bots have become popular on Social Media because they’re ideal for providing users answers to commonly asked questions. The usage of automated chatbots in Social Media CUSTOMER SUPPORT will dramatically reduce your human capital expenditure and expedite communication with potential customers.
Prozco® offers Social Media Community Management with all of our social media packages. With this service, we will handle responding to all comments, and also outreach to other brands or influencers.
Prozco® starts every fresh social media project with a thorough competitor analysis. This analysis includes metrics such as: how many followers your competition have across social, what’s the common user engagement rate with posts, how often your competitors are posting, plus much more. We can also discover which of your competitors’ social posts are performing best. Using these details, we are able to structure campaigns that possess a proven history of success. The strengths of your competition are important, but a lot more important is definitely their weaknesses. For instance, if we see that among your competitors has a suprisingly low Instagram pursuing and engagement, we will recommend an aggressive Instagram campaign to dominate that segment of social media.
We keep a close eye on your own competitors during the campaigns aswell. This is important because using this method, we will be in a position to spot new trends on the market. Our goal with SOCIAL MEDIA is to always stay 3 steps before your competitors.
We understand that all of the likes, followers, and shares usually do not mean anything unless folks are actually purchasing your services or products. That is why we constantly track and measure the results of our social media campaigns. We gauge the results every day and provide you a written report on your Return-On-Investment (ROI). This technique is called Conversion Tracking. We will link your social accounts to Google Analytics to observe how social traffic is getting together with your website. We also use call tracking software and live chat tracking software to regulate how many leads are coming from social media. Every user that submits an application, calls, or chats, is actually a “conversion” in digital marketing terminology. By measuring your conversions from social, we’re able to find which campaigns are most successful, and that platform they are via.
Through the use of social media conversion statistics, Prozco® has the capacity to prove that the campaigns will work and that sales are increasing as the result of social media efforts.
Popular Social Media Platforms
Facebook - 2.2B Monthly Users
With over 2 billion active users, Facebook is king with regards to popularity and social media engagement. The platform is indeed popular mainly because it really is user-friendly. This can be also the key reason why it includes a higher average user age than other platforms. Less technical users who didn’t grow up with computers can learn how to use Facebook to connect with their family and friends.
The Facebook News Feed algorithm can be a major factor for his or her success. The algorithm has been refined in the last decade to the stage where it is certainly now. The news headlines feed is designed to demonstrate content that’s popular in your network, and trends that are occurring beyond your network.
The Facebook Ads Manager is a marketer’s dream interface. The machine allows marketers to quickly upload ad creative, hyper-target audiences, and track campaign success.
YouTube - 1.9B Monthly Users
YouTube is owned by Google, and currently has about 1.9B active users monthly. According to research, video content is the most engaging kind of content on the web. This is why it is so important for businesses to possess a video development strategy and regularly post on YouTube. Once you make a business channel on YouTube, users will be encouraged to “subscribe” to your channel, and they’ll be updated once you upload a fresh video. YouTube videos may also be embedded in your site or on other social media platforms for sharing.
Advertising on YouTube is managed through Google Adwords. Google Adwords may be the most flexible Pay-Per-Click (PPC) advertising platform open to marketers. Advertising on YouTube can be carried out in many different formats. The most famous ads ran on YouTube are Video Ads. Video Ads could be skippable or non-skippable. Ads can be delivered to certain users based on their search habits and predicated on their history of viewed videos. Other ad formats on YouTube include Display Ads, Overlay Ads, Bumper Ads, and Sponsored cards.
Instagram - 1B Monthly Users
Instagram gets the lowest average user age of any platform. According to analyze, the majority of Instagram’s users are between 18 to 29 years old. That is very important to marketing because if a business is wanting to attain a younger demographic, they should have a solid brand presence on the platform. Probably the most popular features on Instagram is normally their “Stories” posts. Over 300 Million people use Stories each day. Instagram Stories is an attribute that allows users to create images or videos which will vanish after a day. Some say that feature copied Snapchat Stories, that was originally launched in 2013.
Another powerful Instagram feature is the usage of Hashtags on posts. According to Instagram, posts with one hashtag average about 13% more engagement than those without. Hashtag research is something that Prozco® includes with our Social Media Management Packages. Hashtags certainly are a simple way to describe what your post is approximately. Therefore, more people can find content they are interested in.
Prozco® also specializes in Instagram Influencer Marketing. Influencer Marketing is an excellent way to reach clients through social media. This system works by making a cope with a favorite social media personality. In trade for posting with their network of 100k+ followers, you can provide them an incentive such as for example free products, discounts, or financial compensation.
Twitter - 350M Monthly Users
Twitter provides businesses a venue for “microblogging.” Wording is bound to 280 characters. Recently, Twitter doubled this amount from 140 characters. To effectively use this platform, it is advisable to post short content that is condensed, and easily understood by your audience. Links could be added to Tweets, which is one advantage that Twitter offers over platforms like Instagram. Tweets with links are of help to drive targeted traffic to your site. One caveat with Twitter is usually that once a Tweet is definitely posted, it can’t be edited. The Tweet can only just be deleted, and users may still start to see the deleted Tweet within their feed. This can be why it is crucial to carefully review content material before publishing on Twitter.
Proactive Social Media Management
Even though many creative agencies claim to be “proactive,” the truth is, they are only there to post what you tell them to create. Be mindful of social media agencies who simply use stock photos and write cheesy captions with reduced hashtags. Social Media with Prozco® is a lot different. With Prozco®, you will probably have constant communication with this team, who’ll always bring fresh campaign suggestions to the table. We realize Social Media, and we realize what people are giving an answer to and what they aren’t.
Your brand message is number 1, regardless of what platform you are advertising on. For this reason every project that Prozco® assumes always starts with a Brand Strategy Workshop. Through the Workshop, we will discuss and determine your specific brand story. This branding should be “stamped” on all articles that’s published to your market.
Our Digital Marketing Team is second to non-e. After branding and graphical design are underway, our marketers will determine the very best Social Media Platforms and targeting ways of ensure that your posts obtain the most amount of targeted exposure as possible. Our priority is to greatly help your business achieve success. We recognize that every business provides an important thing and that ROI may be the most important facet of any investment you make. That is why we diligently track all Social Media Campaigns that people launch and know what efforts are resulting in the most amount of sales for your business.
Please request a proposal today by clicking or pressing the bell in underneath right corner of your screen. Among our expert “Brandtenders” will end up being happy to explain more in what attributes to Prozco®’s Social Media high client success rate.
Social Media Marketing
Social media is the easiest way to engage with the individuals who mean the most to your business: your visitors.
Having the ability to join conversations or cultural events as they’re happening, social media is one of the most effective tools your brand can utilize for connecting together with your core audience and expand your web presence.
At Big Drop, we use brands and businesses across, owned, earned and paid media to create dynamic campaigns that talk with the perfect people, on the perfect platform, at an ideal time. Our social media services consist of community management, social hearing, large-scale campaign implementations, and micro/macro influencer integrations. We partner with B2B and B2C companies alike to improve brand awareness, increase brand consideration and drive qualified leads that enable conversions and home based business.
We combine audience insights and data, the creative touch of our in-house digital branders, and strategic, targeted messaging to grow, represent and propel your brand on social media, the correct way.