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Email Marketing

EMAIL MARKETING MANAGEMENT SERVICES

Highest ROI In Digital Marketing

Email Marketing and The Achievement of Your Business

E-mail marketing has three main aims: increase brand awareness, re-engage subscribers/customers, and customer retention.

You might be already acquainted with these three conversion-driven actions and you’ll also be well alert to their importance in the achievement of your business. Email marketing may not be the very first thing in your thoughts when you hear these things. You likely have used different marketing strategies with varying degrees of success. But imagine if there is certainly one high-performing marketing strategy that you are really missing out from?

More Email Marketing Services:

  • Lead Nurturing
  • AMP Email Marketing

Our Email Marketing Process:

  • Research and insights
  • Lead generation
  • CRM integration
  • List segmentation
  • Content development
  • Email design
  • Spam testing
  • CAN-SPAM compliance audit
  • Sending campaigns
  • Tracking and Marketing Automation
  • Retargeting – email and PPC ads
  • Measurement and Optimization

E-mail marketing with Marketing Automation is the best marketing strategy for not merely brand awareness, re-engagement, and retention but can also increase sales conversions and ROI.

Here are why email marketing is indeed effective:

Email is Universal
  • Everyone uses email. Currently, there remain 240 million email users in the US. This is projected to improve to a lot more than 250 million by 2020. These numbers are essential since according to a survey, sending or reading email may be the number 1 online activities of adult internet surfers. This makes up about 85% of respondents. Another survey indicates that 78% of teenagers use email as part of their daily lives. Overall, 99% of email users in america check their email up to 20 times a day.
Email is Easy
  • It’s among the easiest methods to reach and engage potential customers. The delivery rate for email is quite high - about 98.3% (overall). Compared, social media provides limited reach to existing followers. Even perfectly timed posts and private messages won’t achieve the same delivery rate as emails. Email can be the most well-liked channel for promotional messages (77%).
Email is Economical
  • Email marketing is a cost-effective way to improve your store and/or web site traffic. Newsletters are not only limited to digital traffic. Additionally, it may drive in-store traffic through the in-store event and provide announcements. Among the best uses of email marketing is building brand awareness. E-mail marketing bolsters long-term relationships between brands and customers without costing a whole lot of resources.
Email is Effective
  • It’s the very best digital online marketing strategy. Email’s ROI is normally $40 per $1 spent (3800%). Trailing behind that's SEO with an ROI of $22.24 per $1 spent, internet display with $19.72, and keyword ads with $17.
Emails Drive Sales
  • Emails drive increased sales conversions. Normally, email receives an open rate of 21.80% and a click-through rate of 2.78%. Shopping cart software abandonment emails have the best open rate (46.6%), click-through rate (28.7%) and conversion rate (5%). This is impressive since this conversion rate is greater than marketing channels like search and social.
Emails Generate Leads
  • Different businesses across unrelated industries have different priorities. It really is agreed, though that to generate leads (29%) is usually email marketing’s top benefit. That is followed by improved conversions (17%), identification of quality leads (17%), and improved sales (15%).
What Professional Email Marketing Management Services Can do for you personally
  • Even with a straightforward goal, launching an email marketing campaign isn’t as straightforward as you imagine. There’s a lot that goes into every campaign and owning a campaign is a continuing process. Apart from the obvious good thing about having experts on your own team, e-mail marketing management services bring even more up for grabs than you think.

Email marketing agencies could have people focusing on specific tasks, enabling them to focus on providing the perfect solutions for clients.

E-MAIL MARKETING Services Frees Up Internal Resources

It takes a team to create an email advertising campaign running. There are a great number of tasks to spotlight - tasks that want specific skills that no one can just have. It’s insufficient for just one person in the team to end up being knowledgeable in email marketing. There are a great deal of points to consider including:

  • Automation
  • Responsive email design
  • Email segmentation and personalization
  • Email subject line and copy
  • List size and quality
  • Offer value proposition
  • Landing pages

We Focus on Email Marketing

Email marketing requires someone which has in-depth understanding of both its technical and strategical requirements. Usually, even knowledge isn’t enough, one will need experience in a particular type of marketing to almost instinctively know how campaigns work, what makes them work, why they work, when they work, and where they work. Even agencies that don’t focus on email marketing has a team of experts that have several years’ worth of experience in the market. Hiring someone with the same experience and expertise is expensive and you may have their services for lesser than a thousand dollars a month.

Email Marketing Experts MAY TAKE Your Campaigns to New Heights

Outsourcing your e-mail marketing management is convenient in more ways than you may expect. Apart from doing everything, email management agencies also offer additional services to complete the package. This may be by means of proprietary tools, new strategies, or flexible solutions. You will have more time to focus on the results rather than making the campaign work according to your goals. Analytics on its own can provide insightful information but it cannot measure up to the expert opinion and advice.

What Lounge Lizard CAN OFFER for Your Business

Expert Assistance
  • Expert know-how and adequate assets on marketing funnels. We can build an email marketing campaign scratch, work on-heading and long-term campaigns, and consider the campaign to its full potential. Our team of expert email marketing consultants will use the best strategies that will work for your business. You won’t receive the same results with email marketing tools alone. Our consultants have an in-depth understanding of the nuances, strategies, changes in email marketing. Email marketing, in the end, isn’t as straightforward as it sounds. One needs to have experience in running a business, branding, marketing channels; building, assessing, and managing subscriber lists; and in-depth knowledge of the structure of a marketing campaign.
Managed Email Marketing Services
  • You can decide if you would like to give us full-management or partial management of your email marketing campaigns. Full management entails the management of all marketing campaigns and all tasks that these campaigns entail. Free up internal resources by allowing us to handle your email marketing campaigns from start to finish or handle specific tasks at any point of the campaign. Our fully-managed e-mail marketing services include copywriting, email copy and subject line split testing, theme development and setup, email coding, email distribution, sign-up implementation, marketing automation, and email campaign strategy & consulting. With partially-managed campaigns, we only handle email coding, email copy, and subject line split testing, and email distribution. And when we state that we handle these exact things, we won’t just hand you in an over-all template. We will expertly craft a highly effective personalized email quite happy with brand-focused copywriting, appropriate aesthetics, and a coherent structure that complements the required subscriber action. The e-mail copy will be effectively and continually tested per campaign.

Results-Driven Management

You will regularly receive accurate and up-to-date performance reports. It is possible to assess each email marketing campaign’s performance through these key performance metrics:

  • Open rate
  • Click rate
  • Conversion rate
  • Bounce rate
  • Unsubscribe rate

Affordable and Transparent Pricing

A fully-managed e-mail marketing campaign starts at $300. Every additional feature entails yet another fee put into your total without the hidden charges. These features consist of:

  • Different email campaign options (segmented campaigns, drip email promotions, campaigns by email types)
  • Additional emails (low to high volume)
  • Customized design for each and every email
  • Send to email destination platforms
  • Custom unsubscribe page
  • Custom email address capture
  • Target lists

We will provide you with the freedom to select some of our flexible email marketing packages that better fits your goals for your business. You should have access custom e-mail marketing campaign solutions that allow you to create effective, relevant, and timely messages for your subscribers.

More Than Email Marketing

Our goal is your success. E-mail marketing is a powerful technique to boost your site’s traffic and conversions.

However in order for it to be successful, you’ll need a team of experts that will assist your endeavors every step of just how.

Lounge Lizard offers you the complete email marketing package – and more. Among the top digital marketing and web site design firms in the united states, Lounge Lizard offers solid strategies and customized solutions presented in a creative and innovative approach.

Email Marketing

A hyper-personalized e-mail marketing strategy catches consumers at every stage of the funnel.

Our lifecycle marketing processes make use of careful audience segmentation. Which means that users receive just the most relevant and targeted information. It enables you to move leads and consumers further down your engagement process while leaving them happy and interested.

There’s a lot that switches into a strong email: relevant copy and messaging, strategic design, etc. However before we can actually start taking into consideration the “pretty stuff,” a thoughtful strategy needs to be put together. The first rung on the ladder in a strategic email campaign is identifying all the different scenarios that consumers could enter. To achieve that, you should know your audience inside and out.

We develop strategic form-fills so that when you capture users’ information, you have all you need to segment the audience. Then, we finalize your business goals and objectives, determining which action we wish the audience to take. Just then do we start production, structuring emails to reflect your targets and engage your audience. We also develop targeted landing pages, in order that when users click through the e-mail they’re taken to highly focused content.

We believe data tells the very best story. We use A/B testing to methodically determine which messages resonate the most together with your audience. We also track and use analytics tools to continually optimize the strategy. Through this, we gain a solid understanding of user behavior, that allows us to refine the algorithms that support the campaign. We find a very good time, frequency, and content material to send to your  audience, improving your results and strengthening your campaigns.