Search Engine Optimization

R
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F
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S
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O

Prozco

Branding

offers

SEO

services

that

drive

sales

-

not

only

traffic.

Whether

you’re

creating

a

new

website

or

optimizing

your

existing

site,

we’ll

also

create

compelling

content

for

maximum

conversions.

As

your

long-term

growth

partner,

we

review

and

optimize

your

campaigns

on

a

monthly

basis,

adjusting

to

continuously

enhance

the

quality

and

level

of

lead

flow.

O
u
r

S
E
O

A
p
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H
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w

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p

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o

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a
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e

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y
o
u
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?

We

define

specific

goals

for

your

site

conversions,

conduct

a

complete

overview

of

your

specific

selling

proposition

and

marketplace

opportunities,

and

perform

an

SEO

audit

to

assess

your

present

online

strengths

and

weaknesses.

Prozco Branding

We

optimize

on-site

content

for

user

experience,

providing

valuable

content

while

keeping

the

keyword

focus

of

every

page

at

heart.

We

also

optimize

the

“back

again

end”

(technical)

aspects

to

boost

search

engine

visibility.

Prozco

Branding's

Process

Step

#1:

Research

&

Audit

This

is

the

“learning

you”

phase,

where

we’ll

learn

everything

we

are

able

to

about

your

business

and

your

goals.

This

consists

of

competitive

research

and

key

word

research.

We

evaluate

what

your

location

is

now,

we

check

out

your

rivals,

we

study

your

buyers,

and

we

evaluate

your

current

tactics.

We

dig

deep

in

to

the

numbers

to

find

where

your

present

website

falls

short,

addressing

UX/UI

areas

for

improvement.

This

enables

us

to

build

a

cohesive

project

plan

with

a

clear

outline

for

implementation,

effectiveness,

and

success.

Step

#2:

Optimize

Online

Properties

Once

we’ve

learned

all

about

your

business

as

well

as

your

competitive

advantage,

we

assist

you

to

develop

an

actionable

intend

to

optimize

your

site

for

search

engines.

This

means

making

the

required

changes

to

your

existing

site

copy

to

stick

to

best

SEO

practices,

including

proper

header

structure,

cross-linking

between

pages,

incorporating

the

proper

keyword

phrases

(identified

in

the

first

step)

and

ensuring

all

technical

aspects

are

set

up.

Meta

descriptions,

titles

on

pages,

canonical

tags,

and

suitable

redirects

will

be

established,

and

all

public-facing

content

material

will

be

submitted

to

Google

for

quick

indexing.

Step

#3:

Build

Content

material

that

Drives

Traffic

We’ll

develop

and

publish

useful

articles

(blogs,

news

articles,

and

additional

website

assets)

intended

to

address

specific

questions

from

audience

at

every

stage

of

the

buyer’s

journey,

from

“the

surface

of

the

funnel”

(general

interest)

to

“bottom

of

the

funnel”

(prepared

to

purchase).

Your

articles

calendar

will

lay

out

a

timeline

for

blog

creation,

social

media

promotions,

pr

announcements,

and

link-building.

We’ll

help

you

leverage

your

social

media

properties

to

activate

new

audiences

and

create

a

community

of

loyal

fans.

Finally,

we’ll

assist

you

to

with

content

syndication,

calling

industry

leaders

and

media

outlets

to

expand

audience

reach

and

grow

your

web

footprint.

We’ll

identify

potential

partners

and

influencers

to

focus

on

for

link-building

campaigns

and

PR

outreach.

Step

#4:

Analyze

&

Report

Which

channels

are

delivering

the

ROI

you

will

need?

Which

efforts

are

falling

short?

You

won’t

be

left

at

night

with

clear,

actionable

reports

built

on

up-to-date

user

data.

Campaign

performance

will

become

constantly

monitored

against

short-term

and

long-term

goals.

Regular

reports

will

clearly

construct

the

status

of

each

campaign

and

the

results

generated,

enabling

you

to

make

course

corrections

where

needed

and

double

down

on

efforts

that

are

clearly

doing

work

for

your

business.

Best SEO Practices

We never take part in black hat techniques. While these forbidden tactics may offer short wins, the penalties associated can wreak havoc on your most significant rankings in the long-term. We stick to top of trends in the ever-changing SEO space. Continual training and professional development for all members of the team are among the many ways we ensure our client’s success. We have confidence in utilizing best practices that maximize short and lengthy term success. We develop content and structure internet site with the user-experience always top of mind. Our SEO specialist team is usually defined by persistence and tenacity. We never leave potential opportunities up for grabs, and continue to keep your core objectives in focus.

Prozco Branding

Search

Engine

Optimization

Centered

on

the

Bottom

Line

At

Prozco

Branding,

our

SEO

and

other

digital

marketing

efforts

are

driven

by

data

and

built

on

results.

B
r
i
n
g

m
o
r
e

l
e
a
d
s
,

c
u
s
t
o
m
e
r
s
,

a
n
d

i
n
c
r
e
a
s
e

s
a
l
e
s

By

the

end

of

the

day,

you

need

more

customers

and

increased

sales,

so

we

don’t

keep

carefully

the

focus

solely

on

“increased

traffic”

or

“even

more

Facebook

likes”

and

other

data

points

which,

alone,

are

virtually

meaningless.