Search Engine Optimization

Results Focused SEO

Prozco Branding offers SEO services that drive sales - not only traffic. Whether you’re creating a new website or optimizing your existing site, we’ll also create compelling content for maximum conversions. As your long-term growth partner, we review and optimize your campaigns on a monthly basis, adjusting to continuously enhance the quality and level of lead flow.

Our SEO Approach

How can we help to make your website reach your online sales goals?

We define specific goals for your site conversions, conduct a complete overview of your specific selling proposition and marketplace opportunities, and perform an SEO audit to assess your present online strengths and weaknesses.

Prozco Branding

We optimize on-site content for user experience, providing valuable content while keeping the keyword focus of every page at heart. We also optimize the “back again end” (technical) aspects to boost search engine visibility.

Prozco Branding's Process

Step #1: Research & Audit

This is the “learning you” phase, where we’ll learn everything we are able to about your business and your goals. This consists of competitive research and key word research. We evaluate what your location is now, we check out your rivals, we study your buyers, and we evaluate your current tactics. We dig deep in to the numbers to find where your present website falls short, addressing UX/UI areas for improvement. This enables us to build a cohesive project plan with a clear outline for implementation, effectiveness, and success.

Step #2: Optimize Online Properties

Once we’ve learned all about your business as well as your competitive advantage, we assist you to develop an actionable intend to optimize your site for search engines. This means making the required changes to your existing site copy to stick to best SEO practices, including proper header structure, cross-linking between pages, incorporating the proper keyword phrases (identified in the first step) and ensuring all technical aspects are set up. Meta descriptions, titles on pages, canonical tags, and suitable redirects will be established, and all public-facing content material will be submitted to Google for quick indexing.

Step #3: Build Content material that Drives Traffic

We’ll develop and publish useful articles (blogs, news articles, and additional website assets) intended to address specific questions from audience at every stage of the buyer’s journey, from “the surface of the funnel” (general interest) to “bottom of the funnel” (prepared to purchase). Your articles calendar will lay out a timeline for blog creation, social media promotions, pr announcements, and link-building. We’ll help you leverage your social media properties to activate new audiences and create a community of loyal fans. Finally, we’ll assist you to with content syndication, calling industry leaders and media outlets to expand audience reach and grow your web footprint. We’ll identify potential partners and influencers to focus on for link-building campaigns and PR outreach.

Step #4: Analyze & Report

Which channels are delivering the ROI you will need? Which efforts are falling short? You won’t be left at night with clear, actionable reports built on up-to-date user data. Campaign performance will become constantly monitored against short-term and long-term goals. Regular reports will clearly construct the status of each campaign and the results generated, enabling you to make course corrections where needed and double down on efforts that are clearly doing work for your business.

Best SEO Practices

We never take part in black hat techniques. While these forbidden tactics may offer short wins, the penalties associated can wreak havoc on your most significant rankings in the long-term. We stick to top of trends in the ever-changing SEO space. Continual training and professional development for all members of the team are among the many ways we ensure our client’s success. We have confidence in utilizing best practices that maximize short and lengthy term success. We develop content and structure internet site with the user-experience always top of mind. Our SEO specialist team is usually defined by persistence and tenacity. We never leave potential opportunities up for grabs, and continue to keep your core objectives in focus.

Prozco Branding

Search Engine Optimization Centered on the Bottom Line

At Prozco Branding, our SEO and other digital marketing efforts are driven by data and built on results.

Bring more leads, customers, and increase sales

By the end of the day, you need more customers and increased sales, so we don’t keep carefully the focus solely on “increased traffic” or “even more Facebook likes” and other data points which, alone, are virtually meaningless.

We develop SEO content approaches for people first. Content with a people-first approach helps you build authority. A strong SEO strategy may be the best way to appear near the top of the search engine page.

We understand keyword targeting is very important to SEO, but we also recognize that just how people search has changed. Our mobile and voice optimized campaigns are personalized to provide your brand the search authority it deserves, through long-tail keyword targeting and relevant content.
Our SEO strategy combines on-site optimizations and off-site initiatives, all relative to Google and other search engines’ guidelines. We consider the guesswork out of SEO and depend on our tried and tested solutions to generate a return on your own marketing investment.