Conversion Rate Optimization
Get More Sales FROM YOUR OWN Website
That's where CRO agencies like Prozco Branding will come in. We will perform an intensive conversion analysis that may reveal even subtle issues on your website. You will receive customized answers to fix existing issues and maximize your website’s conversion potential. Both basic and premium plans include different analysis services for your site. Continue reading to find out more about these services!
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CRO Analysis & Monitoring Services
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Conversion Rate Optimization (CRO) is the process or system that aims to increase the percentage of visitors that take conversion actions on your own website. Whether your conversion goal is usually to generate leads or sell a product, you’ll need to closely monitor and optimize your conversion rate.
Prozco Branding's CRO Cocktails
Website Conversion Analysis
Whether your conversion goal is to create leads or sell something, you’ll have to closely monitor and optimize your conversion rate. Conversion Rate Optimization (CRO) may be the process or system that aims to improve the percentage of visitors that consider conversion actions on your own website.
Specific trouble spots that CRO targets include:
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Product presentation and copy
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Landing page design
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Call to actions
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Navigation
A whole lot of issues may go unnoticed. You may be quite happy with your conversion rate without realizing that it’s not halfway from your own websites conversion potential.
Internet Marketing Conversion Analysis
We will begin from the common way to obtain conversion issues: low-quality traffic. Your marketing campaigns are driving a whole lot of traffic and potential leads to your website/landing page but only a few proceed further into the sales funnel. What would you be doing wrong? The thorough online marketing conversion analysis will reveal any issues in your marketing campaigns.
The primary issues include:
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Poorly-targeted internet marketing campaigns that attract low-quality traffic
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Poorly-targeted website content
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Website design/branding flaws
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Weak calls-to-action
Conversion Funnel Analysis
It doesn’t end with attracting high-quality traffic. Additionally you need to lead these potential customers further into your sales funnel and ensure that you won’t lose them before they perform a conversion action. The conversion funnel analysis has an insight in to the effectiveness of the conversion pathway of your sales funnel. That is probably the most important elements of the funnel that’s for you to look out for issues like funnel leaks.
These leaks make you lose a conversion opportunity since it leads your potential customers astray.
These leaks will come by means of:
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Distractions (design flaws, too many calls to action, etc.)
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Complicated conversion pathways (way too many page redirects, complicated navigation, etc.)
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Failure to “nurture” leads
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The analysis can help in creating strategies that can plug funnel leaks and increase conversions.
Website Usability Analysis
Ease of use is among the issues that cause funnel leaks. There will vary aspects of site usability that may cause confusion to an individual and affect various areas of the sales funnel. Usability conditions that impact the conversion funnel most consist of:
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Navigation issues
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Content ambiguity
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Wrong keeping content and call-to-action buttons
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Slow loading times
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Non-mobile responsive
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The usability analysis can offer insights on what things to improve on the site itself. Any changes won’t always affect your marketing campaigns.
Website Copy and Design Analysis
Despite the fact that previous analyses cover any problems with website copy and design, we think that an in-depth analysis is essential. Website copy and design are vital elements not only in online marketing campaigns but also in presenting the brand itself.
The website copy shouldn’t only be professional but also talk with the prospective audience. The analysis will concentrate on three things: the tone of the copy (should reflect the company’s branding goal), this content of the copy (should contain necessary information and answer common customer concerns), and persuasion.